The Sociology Behind your Twitter profile

Elon Musk Twitter


What does your Twitter profile say about you?  With a few simple words, you can convey a lot of different messages.  Your profile can say you’re super professional and focused, to you’re a huge joker with a strong voice and personality.

To put your best online footprint forward, here are four simple ways you can create a Twitter profile based on simple sociology.

1) With great power comes great responsibility


Social media is a privilege, not a right.  By creating a public profile, you’re agreeing to thrust yourself into public figure-dom, and with that comes great responsibility.

Oprah Winfrey:  “Understand that the right to choose your own path is a sacred privilege. Use it. Dwell in possibility.”  

Warren Buffett: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

If your Twitter profile is public (opposed to locked and private),  how it looks and reads is how the world sees you.  It’s called your online reputation.  It’s the all important first impression of who you are as a human.  Do you respect the medium and power that comes with it?


2) Twitter is an ongoing game of chess


Chess in Less Than a Minute

Making the right moves on Twitter can garner you RT’s, favorites, new friends, a job and even change people’s lives.  Needless to say, this requires strategy and purpose.  Ask yourself:

  • Why are you currently using Twitter ad social media in general?
  • Does your profile convey this purpose?
  • What do your past posts and people you interact with say about you?
  • Does your presence serve a greater purpose?


3) Decide how you want the world to see you


ChickTech Twitter Profile

Here’s how the world sees me.  Here’s why I did it this way:

Twitter Handle
Pick a Twitter handle that’s short and sweet, as a direct reflection of who you are and how you want to be remembered.  Notice my Twitter handle, it directly relates to the name of my blog.  I chose this to help reinforce my blog name, which is an important part of my personal branding and online legacy.

My description explains who I am, what I do and what’s important to me.  No less, no more.  I stick to this formula as a no nonsense way to keep my profile simple and memorable.  You can be shameless or use your profile as an effective way of sharing the messages you want to convey.

A Twitter URL is a great opportunity to showcase your own work/website with the public and your followers.  I use mine to plug my blog  However, I change it up to reflect the different ways my followers can interact with me.  Sometimes I share my Linkedin profile, like when I’m heading to a trade show or event.  What SFW (safe for work) website or web page best represents you?  Use that.


4) What you say matters

Your Dirty Laundry
If you post something you wouldn’t want your grandma to see, well maybe she’ll never see it, but someone else’s grandma is probably going to see it.  So post responsibly.  Once you put your dirty laundry out there, you never know what will happen. Justine Sacco learned this the hard way after her tweet fiasco.

Design your profile around the best version of you. Treat each tweet and post as if it could be your last.  No one wants to be remember as a jerk, right? Food for thought, don’t update you profile or tweet angry.  No one needs or wants to hear it.  Back away from the Internet until you’re ready to be a contributing member of online society.   


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